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GAMESTER PRESS RELEASES
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Radica UK and Electronic Arts announce
co-operative partnership
EXCLUSIVE BUNDLE PACKS TO BE RELEASED IN OCTOBER 2003
Hertford UK: Radica UK Ltd (Nasdaq RADA), manufacturers of
Gamester(tm), the UK's leading brand of video games accessories, and
Electronic Arts (Nasdaq:ERTS), the world's leading interactive
entertainment software company, today announced a co-operative
partnership agreement that will bring bespoke peripheral and game
bundles to the UK market.
Beginning in October 2003, the deal will see the launch of limited
edition double packs featuring a leading EA release and a unique
Gamester peripheral. First to market will be SSX 3 and a unique
version of the Gamester Sportsboard for the PlayStation®
2 computer entertainment system, which has been developed
exclusively for the title. This will be followed by versions of
Medal of Honor™Rising Sun for
PlayStation 2 and the Xbox™
video game system from Microsoft with the Gamester FPS Master™
, which has also been designed exclusively for the title. //cont
Jason Thompson, Head of Sales for Radica UK, commented: "The
combination of great game titles from EA and unique accessories from
Radica will create an environment that will take the gaming
experience to a new level. We have spent time building an excellent
working relationship, and are looking at this as a long-term
project, with the aim to create complimentary products that will add
both monetary and gaming value for the consumer. "
Tom Paltridge, UK Strategic Sales and Licensing Manager for EA,
added: "We are pleased to have partnered with Radica UK on these
exciting peripherals and believe they provide a great added-value
extension to our existing products."
The bundle packs will be released to coincide with the launch of the
stand-alone software release.
About Radica UK Ltd
Radica UK Ltd designs and engineers and markets best selling accessories
for Europe's leading game formats under the Gamester brand. Radica
UK is based in Hertford, England and is part of the Radica Games
Group, a leading developer, manufacturer and distributor of electronic
handheld and tabletop games. Radica has subsidiaries in the USA,
Canada and the UK and an IS09000 certified manufacturing facility
in the Far East. The Gamester brand has achieved great success and
is the UK's leading third party peripheral brand*. The success is
due to continue with brand extensions and new product ranges for
emerging games platforms. * Source: Chartrack 2001: Total Peripherals
(Units)
About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company.
Founded in 1982, Electronic Arts posted revenues of $2.5 billion for
fiscal 2003. The company develops, publishes and distributes
interactive software worldwide for video game systems, personal
computers and the Internet. Electronic Arts markets its products
under three brand names: EA SPORTS(tm), EA GAMES(tm), and EA SPORTS
BIG(tm). EA's homepage and online game site is http://www.ea.com.
More information about EA's products and full text of press releases
can be found on the Internet at http://uk.ea.com
Contact: Rob Goodchild- PR Manager [email protected]
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