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GAMESTER PRESS RELEASES August 2003: Radica - the company behind Gamester, the world’s most innovative VGA brand, have unveiled plans for the launch of a six new innovative peripherals in October and a targeted consumer marketing push for Quarter Four, with all new products being supported by consumer press advertising, pr and online campaigns. Denis Horton, Managing Director of Radica UK Ltd commented: “This has been a difficult year for the VGA market, with the over proliferation of me-too products creating major inventory issues and an unhealthy price competitive environment. We are taking the lead in driving the market back to profitability by making the consumer central to our strategy. This is being achieved by supplying unique, innovative products that offer the utmost levels of quality, value and fun for all gamers. By backing these products with highly targeted marketing campaigns and comprehensive retailer support, we are creating consumer demand for Gamester branded products and stimulating interest in the VGA sector as a whole.” Gamester Q4 New Releases: Pheonix Controller for PS2- A new PS2 controller with a distinct ergonomic design and a unique invert switch. FPS Master for Xbox and PS2- Designed exclusively for first person shooters, with programmable sensitivity levels and fully changeable button layouts. Clash Pads for PS2- Creating multiplayer mayhem. Gives gamers the ability to disrupt and manipulate each other’s controllers. GBA Jukebox- Record and playback MP3s via the GBA or GBA SP. Officially licenced by Nintendo. GBA Game Changer- Store and switch easily between 3 different games on GBA SP. Full product details, images and specifications will be released nearer to launch. For further information on all products in the Gamester range visit www.theunfairadvantage.com About Radica Radica UK Ltd designs and engineers and markets best selling accessories for Europe's leading game formats under the Gamester brand. Radica UK is based in Hertford, England and is part of the Radica Games Group, a leading developer, manufacturer and distributor of electronic handheld and tabletop games. Radica has subsidiaries in the USA, Canada and the UK and an IS09000 certified manufacturing facility in the Far East. The Gamester brand has achieved great success and is the UK's leading third party peripheral brand. The success is due to continue with brand extensions and new product ranges for emerging games platforms. For further information, please contact: Rob Goodchild PR Manager. [email protected]
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